Privacy Policy

Marugame Udon Privacy Policy

Effective as of Ju 1, 2022

This Marugame Udon Privacy Policy describes how Marugame Udon, LLC, processes and uses the personal information we collect through our websites and mobile apps (“Online Services“), restaurant technologies such as Wi-Fi services at your favorite restaurant and or our interactions with you over the phone.

We would love for you to know how we gather information about you and or how that information is used to create remarkable moments of joy during your online and in-store experience with us. The Privacy Policy describes the types of personal information we collect about you and how we process personal information. We have tried to make this Privacy Policy clear and easy to navigate, but if you don’t understand something, please feel free to reach out. You can contact us at  “Contact Us”.
Please note this Privacy Policy does not apply to any affiliate or related entity of Marugame Udon that maintains and publishes its own privacy policy.

We Make Updates to This Privacy Policy

We may update this Privacy Policy from time to time, the updated Privacy Policy applies to you after the effective date stated in the revised Privacy Policy. Please come back to this page occasionally to check to see if it has been updated. You can also contact us at “Contact Us” to receive a copy of the current Privacy Policy. If our information practices change, we will post an updated policy on our website. If we change the policy in a material way, we will provide appropriate notice to you such as posting a prominent notice on our website or emailing you if you provided your email to

Information You Provide to Us

We collect information you provide to us, depending on how you interact with us. For example, you may provide information to us when you:

(a) Order or purchase our products or services

You may provide your payment information to us, such as name, credit and debit card numbers, expiration date, and CVV as well as mailing address through orders, purchases, or other payment or subscription services. You may also provide additional information such as the type and color of your vehicle and delivery addresses to help us serve you better.

(b) Participate in promotions and events, respond to surveys and market research or provide any feedback to us

You may provide information to us about you, your household and/or other personal attributes through promotions, events, surveys, market research and feedback. This information may include your name, your contact information and demographic and or other information (e.g., household income, gender, age group, race or ethnicity, etc.) if you choose to share this information with us. We may use this information to administer your participation in the promotion, event or survey and to respond to your feedback as well as market research and marketing analysis purposes, either on an aggregate or identifiable basis.

(c) Share stories, content or suggestions, or submit requests for information

We collect information when you share stories, content, experiences, suggestions, preferences or other input (e.g., expressing your preferences, comments, complaints, etc.), or submit requests for information from us. This Includes information you share when you access or interact with Marugame Udon pages or accounts on any third-party social media platforms such as Facebook, Twitter, Instagram, TikTok, LinkedIn or contact us by email or phone or in-person.

Content you share on our Online sites or social media pages (e.g., stories, comments, blogs, postings, etc.) may include personal information. You are responsible for all actions resulting from any information you post on our Online sites or social media pages. Please remember that any information you post on social media pages may become publicly available and is not subject to this Privacy Policy, Marugame Udon is not responsible for the results of such postings.

(d) Sign up for events, communications or our loyalty Program

During the sign-up or registration process or when you communicate with us, you may provide information such as your name, email address, physical address, phone number, mobile phone number, date of birth and/or age.

Information We Collect Automatically or from Others

We may obtain some information automatically, for example, when you:

(a) Access or use the Online Services

Traffic Data. Our Online Services automatically track and collect your IP address, domain server, type of computer or device, and type of web browser. This helps us customize your online experience and assists with our marketing. We use this information to make your online experience better and more relevant for you. For example, we can show you menu items for the correct time of day in your location.

Cookies. We also use cookies, which are small text files that are stored on your computer and allow websites to remember information about you (“Cookies”). You may adjust your browser and/or Marugame Udon Cookie Preference Center settings to accept a Cookie or to not accept certain Cookies. However, if you decide not to accept Cookies from our Online Services, you may not be able to take advantage of all available features.

Web Beacons. Certain pages on the Online Services and social media pages may contain web beacons (also known as Internet tags, pixel tags, and clear GIFs), which are small bits of code embedded in pages or images on the Online Services and social media pages (“Web Beacons”). The Web Beacons may be used with Cookies to understand how you interact with us, so we can manage and improve those interactions. We may also include Web Beacons in e-mails we send to you to learn if messages have been opened, acted on, or forwarded. This helps us improve future messages and makes them more meaningful to you.

Other Technologies. We also utilize other tracking technologies. For example, if permitted by applicable law, we may collect “referrers”. A “referrer” is information your web browser passes along to web servers that refers to the URL from which you accessed the Online Services. Like most websites, we may also collect environmental variables, which include, among other things, the domain from which you access the Internet, the time you accessed the Online Services or social media pages, the type of web browsers and operating system or platform used, the Internet address of the website you left to visit the Online Services or social media pages, the names of the web pages you visit, the Internet address of the website you visit next, and your browser settings (e.g., language preference). We use these technologies for marketing purposes and to improve your experience with our Online Services.

Information collected automatically may be combined with other personal information we have about you so that we can improve and customize the Online Services and our communications and promotions. When we know how you interact with our Online Services, we can serve you better.

In a nutshell, the following are examples of information we collect with these automated technologies:

  • your IP address, browser type, and operating system.
  • the mobile device you use and its temporary or persistent unique device identifiers.
  • pages you view within the Online Services.
  • websites you visited before coming to the Online Services.
  • video viewing history for videos you watch on the Online Services.
  • emails from us that you open and/or forward; and/or
  • offers or links from us to which you connect.

(b) Use location-enabled devices like a mobile phone to access the location-based services

If you utilize any of the location-based services such as “Find a Restaurant” on our Online Services or from location-enabled devices like your mobile phone or tablet, with your consent where required, we may collect, use, store, and share location data, including the real-time geographic location (e.g geolocation and GPS location) of your device. We use the location data to provide Services such as mobile order fulfillment, and to improve location-based services, to enhance your experience and our operations, and for marketing promotions. We may share your location data with third-party service providers who help us provide the Services such as identifying nearby restaurants, surfacing available market offers, and estimating mobile order pickup or delivery timing. You may limit access to your location data by adjusting the permissions in your device. If you grant us permission, we may collect location information when the app is running in the foreground or background.

(c) Order or purchase our products or services

We also collect information, through our business partners, relating to your purchases for us to process your transactions and to perform research and marketing analytics, such as the authorization code of the transaction, payment method, the date and time of the transaction, items purchased, the purchase price, and other order or purchase related information.

(d) Use social media platforms or other connected third-party services

The Online Services and our communications may contain links to third-party websites, including social media platforms such as Facebook, Twitter, Instagram, or LinkedIn (collectively, “Linked Sites”). We are not responsible for the privacy practices, policies, or content of any Linked Sites, even if you followed a link to them from the Online Services or our communications. This Privacy Policy does not apply to any Linked Sites. We encourage you to read and understand the privacy policies of any Linked Sites that you visit.

We may obtain information about you from Linked Sites. For example, when you link your account or engage with the Online Services through Linked Sites such as third-party social media sites, you may be allowing us to have ongoing access to certain information stored on those Linked Sites as described to you by those Linked Sites (e.g., your public profile, profile photo, friends list). We may receive certain information about you which is stored on Linked Sites if other users of those sites give us access to their profiles and you are one of their friends or connections, depending upon your settings on those Linked Sites. The information we have access to from Linked Sites varies and is controlled by your privacy settings on each Linked Site and by your consent.

We also obtain some personal information from others, for example:

Your Friends and Family. We may obtain additional information about you when someone, like your friend or family member, provides your information to us as part of a refer-a-friend or other referral or promotional program.

If we offer you the ability to share information with a friend or family member through email or other means, we rely on you to ensure that you only share information with individuals with whom you have a personal or family relationship and who would want to receive the communication. We will use the contact information you provide to communicate with your friend or family member on your behalf.

Third Party Providers. We may also collect personal information from third-party providers and business partners, including delivery partners, public databases, social media platforms, or third parties such as analytics or advertising and marketing providers, where permitted under applicable law.

How We Use Your Information

We use the information we collect, on its own and combined with other information we collect about you, for the following purposes:

(a) Providing our products or services to you

We use your information to process your orders and payments, including on behalf of another partners and or for the operation of our business.

(b) Communicating with you

We use your information to communicate with you regarding our restaurants, products, services, events, promotions and other offers and respond to your inquiries, comments, feedback, stories, or postings. We may also provide information on our employment opportunities and job openings. You can unsubscribe from our email marketing communications at any time. See the “Communication Preferences” Section for more information.

(c) Customizing and improving your experience

We use your information to tailor our products, services, promotions, communications and the Services so that they are more useful and relevant to you, such as through targeted advertising and messaging personalization.

(d) Creating and managing your accounts with us

We use your information to create and manage your accounts (e.g., Marugame Udon Online Profile, registration for events, online ordering, mobile payments, contests, promotions, etc.) and administer your participation in our programs, events and other offerings.

(e) Getting to know our customers

Your information helps us understand your preferences, provide and improve support related to our product and service offerings and marketing efforts. For example, we may use your information to:

  • develop our products, services, promotions, and other offers;
  • respond to your requests, suggestions, and other communications;
  • improve our Services and business operations; and
  • conduct research and analysis for marketing, business and other operational purposes.

(f) Marketing and advertising

We promote our products and services and aim to provide tailored ads to you and others. We may advertise our products and services on third-party websites or online services. Please you may at any one time choose to opt out of targeted advertising delivered by the members of the Marketing Team and or third-Party partners.

(g) Fraud detection, security, legal enforcement and compliance

We use your information to protect the security and integrity of our business and Services, for enforcement of our agreement with you, for example, Terms and Conditions of Use as applicable, and compliance with our applicable law. We may combine personal information about you with other information we have acquired from third parties in accordance with applicable law. We will treat the combined information as personal information under this Privacy Policy.

When we process information as de-identified information, we will not re-identify such de-identified information, except as permitted under applicable.

How We Share Information

To perform our Services, we may share your information within Marugame Udon and with third parties as necessary to complete your order to provide our products and services, for purposes described in the “How We Use Your Information” Section, or with your consent. However, we do not sell your personal information to third parties for their marketing purposes.

We may share your information with the following types of third parties:


(a) Within Marugame Udon USA

We share personal information within Marugame Udon and our partners to provide our products, services, promotions and other Services to you and or for marketing purposes, in accordance with applicable law. We may also share personal information with partners at your direction or request.

(b) Service providers

We share personal information with third-party service providers that provide a variety of services on our behalf, including but not limited to the development, maintenance, and support of the Services and social media pages, payment processing, online and mobile application ordering, delivery of products and services, the distribution of email and mobile messages, promotions, advertising services, and marketing research and analysis. Our service providers may be located outside of the jurisdiction in which you reside.

We may also share the personal information we collect with our analytics vendors and partners to develop aggregate analysis and business intelligence for our advertising and marketing purposes. For example, we use personal information to create custom audiences and measure the success of promotions.

(c) Other entities

In addition, we may share personal information with other entities for additional purposes. For example, we may share personal information with our business partners and other third parties upon your request or at your direction. We may also share personal information as part of a sale, merger or change in control, or in preparation for these corporate events. An entity that buys us or part of our business may continue to use your data in accordance with the Privacy Policy, unless you request otherwise.

We may also share personal information as may be necessary to protect the safety, property, or other rights of Marugame Udon, Partners and their respective employees, customers, visitors, users, service providers, or any other person or entity; to comply with law, a court order, or other legal process (which may include access by courts, law enforcement or governmental authorities in the US or other jurisdictions), or in connection with a legal investigation; to enforce any applicable terms and conditions and other agreements; as otherwise may be required or permitted by applicable law; or in accordance with your consent.

Access to Information and Your Choices

We provide you with the opportunity to access, update or delete certain information and to unsubscribe or opt-out from certain communications, for example, you may exercise your choices as below. Please be aware that, if you do not allow us to collect and use your personal information, we may not be able to deliver certain products, services, promotions, and offerings to you.

(a) Opportunity to access, update and delete your information

  • You may access, correct or update certain personal information you have provided to us at any time by accessing your Marugame Udon Online account.
  • If you are a resident of the United States, you can also request to access or delete your personal information by:

(b) Communication preferences

You may choose how and whether to receive promotional or marketing communications from us. You may exercise your choices by following instructions available on the Online Services or in communications sent to you. For example, to unsubscribe from our email communications, follow the unsubscribe instructions contained in each of our email messages. Please note that we may continue to send transactional or account-related messages to you.

Because we plan our communications in advance, it may take up to 3-5 business days for your “unsubscribe” request to become effective. If you continue to receive our communications after submitting an “unsubscribe” request, please let us know by contacting through this email “Contact Us” 

(c) Account deactivation

You may close your account by accessing your profile online and going to my profile section within the Marugame Udon app or sending an email at “Contact Us”.  Please note, you may not be able to close your account when you have a remaining balance or an offer under your profile.

Information Security

We seek to keep your personal information secure by implementing reasonable technical, administrative, and physical safeguards to help us protect such information from unauthorized access, use, and disclosure. When we collect or transmit sensitive information such as a credit card number, we endeavor to use industry standard methods to protect that information. We also ask our third-party service providers to use reasonable security measures to protect your information from unauthorized access, use and disclosure. However, please be aware that no method of electronically transmitting or storing information is ever completely secure.

E-mail Security & How You Can Help

“Phishing” is a scam designed to steal your personal information. If you receive an e-mail that looks like it is from us asking you for your personal information which you suspect may be a scam, please notify us as provided in the “Contact Us”.


We retain personal information for as long as necessary to fulfill the purposes for which it is collected or processed. We also retain information for related business purposes, security, legal compliance, and disputes and claims handling as permitted by applicable law.

When you watch videos on the Online Services, you agree that we may share your video viewing with or obtain information about your video viewing from analytics service providers, advertising partners and social media platforms for two years or until you withdraw your consent. Where required by applicable law, we will obtain your consent prior to obtaining or sharing your video viewing data.

Notice to California Consumers

If you are a California consumer, the following provisions apply to our processing of information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you or your household (“California Personal Information”). For California consumers, the provisions of this California Addendum prevail over any conflicting provisions in other sections of this Privacy Policy.

We have collected the following categories of California Personal Information within the last 12 months from the sources listed below:

(a) Identifiers, such as a real name, physical address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, or other similar identifiers. This category of information is collected from you, your devices, and third parties such as Linked Sites, your family and friends and public databases.

(b) Personal information described in subdivision (e) of Section 1798.80 (California customer records statute), such as a name, address, telephone number, credit card number, debit card number, or other payment information. This category of information is collected from you, your devices and or other third parties such as our business partners.

(c) Characteristics of protected classifications under California or federal law such as age, gender, race, ethnicity or national origin. This category of information is collected from you when you choose to provide it to us directly or indirectly through our service providers and business partners as part of our surveys and market research.

(d) Commercial information, including products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. This category of information is collected from you, your devices and or other third parties such as our business partners.

(e) Internet or other similar network activity, Including, but not limited to, browsing history, search history, browser settings like language preference, and information regarding a consumer’s interaction with a website, application, or advertisement. This category of information is collected from you and your devices.

(f) Geolocation data, Including physical location or movements. This category of information is collected from you and your devices.

(g) Sensory data, Including electronic, visual, or similar information. This category of information, such as photos, is collected from you and third parties such as Linked Sites and our service providers

(h) Inferences, such as a profile about a consumer’s preferences, characteristics, and behavior, drawn from information we collect and insights we receive from third parties such as our marketing and advertising partners and data analytics providers.

For each of the above categories, we use the California Personal Information for a variety of business purposes such as:

  • Audits and reporting relating to particular transactions and interactions, including online interactions, you may have with us or others on our behalf;
  • Detecting and protecting against security incidents, and malicious, deceptive, fraudulent or illegal activity, and prosecuting the same;
  • Debugging to identify and repair errors in our systems;
  • Short-term, transient use including contextual customization of ads;
  • Providing services on our behalf or on behalf of another, including maintaining or servicing accounts, providing customer service, fulfilling transactions, verifying identity information, processing payments, and other services;
  • Conducting internal research to develop and demonstrate technology;
  • Conducting activity to verify, enhance, and maintain the quality or safety of services or devices which we may own, control, or provide;

We may also use the information we collect for our own or our service providers’ other operational purposes, purposes for which we provide you additional notice, or for purposes compatible with the context in which the California Personal Information was collected.

We do not sell and, within the last 12 months, we have not sold, California Personal Information, including California Personal Information of individuals under 16 years of age.

Your California Privacy Rights

If you are a California consumer, you have certain rights related to your California Personal Information, including:

  • The right to request that we disclose to you:
    • the specific pieces of California Personal Information we have collected;
    • the categories of California Personal Information we have collected about you;
    • the categories of sources from which the California Personal Information is collected;
    • our business or commercial purpose for collecting or selling California Personal Information; and
    • the categories of third parties with whom we share California Personal Information.
  • The right to request that we delete California Personal Information about you.

You may request to exercise these rights by:

  • Emailing rights request form available here.

As required under applicable law, please note that we will take steps to verify your identity before granting you access to information or acting on your request to exercise your rights. We may require you to provide your first name, last name, and email address to verify your identity in response to exercising requests of the above type. You will, therefore, need access to your email account to receive our communications necessary to process your request. Please make sure to check your spam inbox to ensure these important communications are not missed. We may limit our response to your exercise of the above rights as permitted under applicable law. When you submit a request to exercise your rights above, we will use the information you provide to process your request and to maintain a record of your request and our response, as permitted under applicable law.

Under California law, you may designate an authorized agent to make a request on your behalf. You may make such a designation by providing the agent with written permission to act on your behalf. We will require the agent to provide proof of that written permission. As permitted by law, we may require you to verify your own identity in response to a request, even if you choose to use an agent.


We may not discriminate against you because of your exercise of any of the above rights or any other rights, subject to the rights and the obligations under the California Consumer Privacy Act, including by:

  • Denying you goods or services;
  • Charging different prices or rates for goods or services, including through the use of discounts, loyalty programs, or other benefits or imposing penalties;
  • Providing you a different level or quality of goods or services; or
  • Suggesting that you will receive a different price or rate for goods or services or a different level or quality of goods or services.

We will not discriminate against you for exercising your CCPA privacy rights. As further detailed in the below Notice of Financial incentive, however, we may make different offers available to customers that have opted into a financial incentive.  The value of the financial incentive to you will reasonably relate to the value of your personal information.

How to Opt In to the Program 

Register for an account online at or on the Marugame Udon App.

Value of Consumer Data 

In our good faith calculation, we consider the value of consumer data collected through the Program as the equivalent of relevant expenses related to the collection and retention of consumers’ personal information as part of the Program.  The financial Incentives we offer to consumers through the Program is reasonably related to the value of the consumer’s data.

California Job Applicants

In the context of job applications, we also collect information from you and third parties, including business contact information such as company name, physical address and email address, education information, and past work experience. Please see more information in the “Collection and Use of Personal Information of Marugame Udon USA Employment Applicants” Section.

If you complete an application for employment with Marugame Udon or request information regarding such opportunities, California Personal Information you provide to us (such as information contained in a resume or cover letter) in connection with your request for information and/or to evaluate your application for employment will be processed in accordance with the California Job Applicants Privacy Policy.

You may contact us with questions and concerns about our privacy policies or practices by contacting us using this email “Contact Us”.

California Do Not Track

California Business & Professions Code Section 22575(b) (as amended effective January 1, 2014) provides that California residents are entitled to know how we respond to “Do Not Track” browser settings. We do not currently take actions to respond to Do Not Track signals because a uniform technological standard has not yet been developed.

This California-specific addendum was last reviewed and updated as of July 1, 2022.

Children’s Privacy

The Online Services are not intended for children under the age of 13, without parental or legal guardian consent. We do not knowingly collect personal information from users in this age group. If you believe your child has provided personal information to us, please contact us via the email listed in the “Contact Us” Section and we will work to delete it.

Transfers of Personal Information Outside Your Jurisdiction

Please be aware that your personal information will be transferred to, stored or processed by us or our service providers in the United States, where our servers are located and our central database is operated, or other jurisdictions where our service providers are located for the purposes set out in this Privacy Policy.

Contact Us

If you have any questions or complaints about this Privacy Policy or how we or our Service Providers collect, use or disclose your personal information, please contact us by emailing

Collection and Use of Personal Information of Marugame Udon, LLC. Employment Applicants+

If you complete an application for employment with Marugame Udon USA, LLC., or request information regarding such opportunities, we may collect personal information that you provide (such as information contained in a resume or cover letter) in connection with your request for information and/or to evaluate your application for employment with Marugame Udon, LLC. We may also collect personal information about you from third parties to supplement, update, or verify your information, and/or to process your application for consideration as a Marugame Udon, LLC. employee. Applicable law may require that you authorize a third party to share your personal information with us before we can acquire it. Failure to provide any requested information may negatively impact consideration of your employment application. By applying to become an employee of Marugame Udon USA, LLC., you consent to our collection, use, and disclosure of your personal information as described above, to the extent permitted by applicable law.